Digital Transformation
Digital transformation is the process of using digital technologies to improve an organization's processes, operations, and customer relationships. It involves adopting and implementing technologies to create new or modify existing products, services, and operations.
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Digital transformation is a specialized form of vCIO consulting that leverages technology to reshape the products and services organizations offer their customers. Successful digital strategies focus not only on technology but also on changes in people and processes. At the core of any effective transformation strategy is strong change management.
What are the benefits of digital transformation?
1. Adds value to every customer interaction
Digital transformation is changing how business gets done and, in some cases, creating entirely new classes of businesses. Companies are revisiting everything they do.
2. Simplifies business processes and improves efficiency
The process of using digitised information to simplify and enhance established ways of working is called digitalisation. Note the word established. Digitalisation isn’t about changing how you do business or creating new types of businesses. It’s about improving efficiency now that your data is instantly accessible instead of trapped in a dusty file cabinet.
3. Makes data more accessible and easier to share
Finding and sharing information became much easier with digitisation, but businesses often used their new digital records to mimic old analog methods.
4. Enhances customer service experiences by providing more connection options for customers
Digital transformations have reshaped how companies approach customer service. The old model involved waiting for customers to find you, whether in person or by calling an 800 number.
While improving call centres and in-store service desks with digital technology is beneficial, true transformation occurs when businesses leverage all available technologies to enhance customer experiences.
Digital transformation is a business transformation. It’s a transformation that’s being driven by the basic desire to make work better for everyone, from employees to customers. That’s why embracing digital transformation should be a key part of every business strategy.
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